An easy guide to integrate WhatsApp API with WordPress: 10 steps

2 July 2024 prachi Uncategorised,

Integrating WhatsApp API with WordPress allows the visitors to make your website more engaging. There are many WordPress plugins available. You can use whichever you like. These plugins add a WhatsApp chat button. This chat button can directly take you to the WhatsApp chat section where you can contact them directly.

Now websites are not as static as they used to be. Companies are spending more on the UX of their websites. Companies are putting their effort to get as much engagement as possible. And to make their websites easy to navigate. They put clear buttons to click on. And the information is available easily for users.

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WhatsApp API with WordPress
WhatsApp API with WordPress

Sign up for WhatsApp Business API

Visit the WhatsApp Business Website (https://www.whatsapp.com/business/). Locate the section where data related to the business API is present.

Navigate to the API Section:

Explore the website and locate the section related to the WhatsApp Business API. This section typically provides information and resources for businesses interested in using the API.

Sign Up or Apply for Access:

Look out for the details of WhatsApp Business API link. Check details who can access the link. If WhatsApp API is suitable for your business or not. Watch carefully the plans and services provided. And then apply for access.

Provide Business Information:

After applying for access, you will be asked to give information about your business. The name of your business is also needed. Then enter your website URL. Enter the type of industry your business falls in. And lastly, your contact details. Make sure your contact number and other details are up to date. At the end, make sure all the data provided by you is accurate.

Let me also, put it down in bullets –

  • Name of the business
  • Website URL
  • Type of industry
  • Contact details

Verify Your Business:

WhatsApp requires you to verify your business. It has its own terms and policies to stay compliant. Due to WhatsApp interior policies, It will not want to get itself in trouble. So, It might ask you to verify your business and ownership. It could also you to provide some document to prove your verification. So, keep your business papers ready to prevent any hassle at the last moment.

 

Link to Facebook Business Manager:

The other important step to complete the process is to link your WhatsApp Business account to a valid Facebook Business Manager account. Why linking to Facebook Business Manager is important for companies using WhatsApp Business API?

  • It provides authentication to your business. It keeps check on who can access your API thereby to prevent the misuse of API.
  • Being able to link to Facebook Business Manager proves that your business is verified. We can now manage your Facebook pages and ads.
  • It provides access to other Facebook tools. Such as Facebook Ads Manager and Instagram Business. This expansion allows businesses to expand their digital marketing strategy.
  • Audience targeting becomes easy with Facebook. You can use Facebook’s features to help you in this. You can now focus entirely on execution.
  • Facebook’s extensive analytics will help you in decision making. You can now take decisions for your business marketing with data evidence rather than just on guts.
  • You can manage your ad campaign effectively with Facebook. You can create, monitor and optimize your ad with Facebook.

 

Agree to Terms and Conditions:

Look carefully the agreements and conditions of WhatsApp Business API. Understand the fees structure of WhatsApp API for business. Understand your business requirements and then finalize the suitable plan for you.

Agreeing to its terms means you have accepted everything and ready to continue with the service. So, It is important that you are completely sure about your needs and that it matches with the services.

 

Submit Your Application:

After getting things done from your end, It is time to submit your application. Agree with the terms and conditions. Submit the relevant documents. After WhatsApp reviews your document, it will grant access to your business API.
It is little confusing to apply. You need to understand the services provided by WhatsApp. You must understand if you need any third party service provider for your business. All these things require knowledge of digital marketing strategy.

 

Wait for Approval:

After applying you need to wait for WhatsApp approval. Only after its approval you will be granted access to your WhatsApp API for business. You will receive timely updates through email or on the website. Emails must be read regularly in case you don’t miss out. You will have details in your email how to move forward. It will have a short and easy to understand steps to go forward. Read your email carefully and follow the steps.

 

Start Using the API:

Your email will have the details on how to integrate your WhatsApp Business API. Follow the steps carefully and get ready to get closer to your clients. Your business is now ready to explore paths of new marketing strategy. You must have enough marketers in your team who are creative and adept in their work.
On the other hand, you must not spam your customers. WhatsApp has a good crawling feature to keep an eye on such ads.

Benefits of WhatsApp Business API

It has become really easy with WhatsApp API to talk to your customers. You don’t need to wait for long to provide support. And this process is simple to follow. Users just click on the WhatsApp button and the rest you know.

Just adding a WhatsApp chat button to your business has helped you a lot. WhatsApp has become a very reachable app. It is so simple to use that engagement is no longer an issue.

WhatsApp is free. It is highly cost friendly in comparison to other ad methods.

You can send creative and personalized messages to your clients. Creativity will be valued here. You need that your messages are not labeled as spam. It keeps an eye on your message quality. And it also checks your client’s response to it.

WhatsApp fame is the main reason for it to be a hit. Every business wants to integrate WhatsApp API. It is too easy to use. It has a friendly UI and an amazing UX design. You do not need any manual to use it. It is an amazing app.

Conclusion

Integrating WhatsApp API with WordPress is an amazing concept. It makes your website user friendly. Creating contact has never been made so easy. It makes your website engaging. Having a WhatsApp chat button alongside your website is an easy way to increase your site’s reach.

Get yourself a third party business provider. These providers make your site more authentic. They help you to go through the process easily. They make the integration smooth and efficient. WhatsApp API for business is a way to reach your business’s scale. If used with intelligence, it’s a magic wand. If not then you are just a spam. You must have creative writers and marketers. Who understand the thought behind going to WhatsApp.

 

FAQ

What do you understand by WhatsApp API for business?

WhatsApp API is built to make your customer interaction easy. You can integrate this API with your CRM tool. This API is used to send automated messages to your clients. It has pre built templates as per your industry type. It provides bot services too. And WhatsApp Store is also available with its API.

Why should I integrate my business with WhatsApp Business API?

You must understand if your business needs WhatsApp API for business. If your business is under medium to large. Then you must. If not then WhatsApp business is enough for you. This is because it provides best automation features to handle the large customer base.

How can I integrate WhatsApp Business API?

Third party business providers can help you in setting up. Or developers could help you too. Try DIY if you know about it. But, It is better to take the help of a third party to prevent hassles.

What are the features of WhatsApp API for business?

WhatsApp API is built to make your customer interaction easy. You can integrate this API with your CRM tool. This API is used to send automated messages to your clients. It has pre built templates as per your industry type. It provides bot services too. And WhatsApp Store is also available with its API.

How WhatsApp Business is different from WhatsApp API for Business?

WhatsApp Business is best for small business owners. They provide basic features to keep your store up and running. But if you are a medium to large business owner. Then it is best to use WhatsApp API. It can integrate with your CRM and analyze your customer data.

Is WhatsApp API for business free?

WhatsApp API comes with different plans. Choose the plan suitable for your business. It has a free trial period too. It has a monthly subscription basis also. If you are a big business owner you can negotiate your prices.

How long does it take to make your WhatsApp API up and running?

It depends on how skilled the developer is. Get yourself a third party service provider to get it done. They help you to go through the process easily. They make the integration smooth and efficient. WhatsApp API for business is a way to reach your business’s scale.

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