High performing websites are not just about getting a lot of visitors. It’s about attracting the right kind of traffic that leads to better business opportunities.
Many people think that if a website has a lot of visitors or uses many keywords, it’s doing well. But that’s not enough. The main goal of a high-performing website is to solve the biggest problems of its customers.
These websites keep track of important performance indicators, known as KPIs, which include various factors that contribute to their success. AI can help analyze data to identify these factors, which can greatly benefit a business.
Websites can then use AI to make improvements, such as optimizing for SEO, generating content, and creating images.
5 ways how AI helps in building high performing websites
Smart Content Generation
ChatGPT is great for creating content. It helps generate ideas and outlines for your content.
It can write summaries for blogs, articles, and more. Many successful websites use AI to assist with their blogs.
With ChatGPT, getting factual information is easier than ever.
You can combine ChatGPT-generated content with human-written content for a better approach. ChatGPT is also good at handling simple programming tasks and can help build the structure of high-performing websites.
To get the best results from ChatGPT, it’s important to give clear and precise instructions, called prompts. Prompts guide the AI on what to create.
ChatGPT makes the website creation process easier and can help you come up with new topics for your site.
However, ChatGPT isn’t perfect for detail-oriented work. It can create a rough draft, but humans are still needed for accurate results.
Image generation with DALL-E
DALL-E and Midjourney are tools that can create images.
Many top apps and websites use DALL-E to generate different images.
DALL-E is great for quickly creating multiple art pieces with small adjustments.
The art created by DALL-E looks very realistic, which is why it’s so popular.
However, there is a downside to using DALL-E for branding. Branding is more than just making things look good; it involves strategic decisions that require human expertise. So, it’s better to let your human team handle branding decisions.
SEO optimization
High performing websites use AI for SEO optimization. SERP techniques have changed alot with the evolution of AI. Semrush conducted a test on Google search results, It was found that 26% of searches was found by Zero Click Search.
This change has resulted in poor performance of organic search results. High performance website design techniques include better use of AI for SEO. Old techniques for ranking of websites on google is not much effective now.
Google is constantly changing its search optimization techniques. It has recently penalised some of the websites for spamming and publishing unoriginal content.
It has now become different for content writers. High performing websites use blogs that are original and SEO optimized.
Smarter advertising
High performance applications and websites use well crafted ads. These ads can now be created using AI. Humans need to give good prompts to the AI for the desired results.
Humans can now involve in more strategic tasks. Places where branding, decision making is involved. These are the places where personalization is required. And AI still needs to improve here. For instance, branding is something you should trust your team to do.
AI can analyze the data. The accurate result produced can be used by people to segment their audience. This will help in better targeting their products.
AI can create multiple ads with slight changes in no time. This helps in testing the ads better. It also helps in personalization. And hence success of the ad.
Chatbots on website – Interactive website
Large Language Models (LLMs) have made it easier for computers to understand human speech.
This has made chatbots on websites more interactive and improved the search experience for users.
Heyday is a chatbot often used on shopping websites. It handles basic conversations with customers, like answering simple questions and offering recommendations based on what the customer likes.
However, chatbots can’t replace humans completely. They aren’t good at handling upset customers or delicate situations. For those, you still need a human to help.
FAQ
Q.1 What are high performing websites?
Ans: High performing websites are those that generate more relevant leads. These websites have the following features which make them high performing. They have high landing speed. They have clear website schema. The SEO is well optimized to increase its ranking on Google.
Q.2 What are the examples of High performance applications and websites?
Ans: Some examples of high performance applications and websites are Netflix. Netflix has high speed landing. Google Drive, Canva, Microsoft Office 365, etc. These are some great applications. They follow some of the best website architecture.
Q.3 Do high performing websites use blogs?
Ans: Yes. High performing websites use blogs because blogs generate 55% more traffic to the website. Blogs provide credibility to the website. It helps in building relationship with the audience. Blogs are the easy way to explain their products. It also helps in google search. Blogs can help in building a brans voice.
Q.4 What are the high performance website design techniques?
Ans: High performance website design technique include improvising SEO. Nowadays programmatic SEO is also in trend. High landing speed of the webpage. Better webpage schema. Including blogs on your website will lead to better search appearances. Improving databases of the website and caching are some of the way to improve your website by backend.
Q.5 Can AI be used for high performance website design techniques?
Ans: Yes. AI is used for improving SEO. AI can write codes for implementing programmatic SEO. ChatGPT can help in building website schema. It can also suggest tools and ways for increasing the landing speed of the website. AI can help in personalization of the content which is very useful in targeting audience. It uses predictive analytics to understand user behavior.
