How to use WhatsApp Business API for Notifications: 5 easy steps

4 June 2024 prachi Uncategorised, what is whatsapp api, whatsapp api for business, whatsapp api free download, whatsapp api integration, whatsapp business api, whatsapp business api documentation, whatsapp business api integration, whatsapp developers api, whatsapp web api,
Using the WhatsApp Business API for WhatsApp notifications involves several steps to ensure compliance with WhatsApp’s policies and to set up effective communication channels. Here’s a comprehensive guide on how to use the WhatsApp Business API for notifications:

The WhatsApp Business API has transformed the landscape of customer communication for businesses worldwide. With its seamless integration capabilities and widespread popularity, the API empowers businesses to engage with their customers in more personalized, efficient, and meaningful ways.

At its core, the WhatsApp Business API provides a direct channel for businesses to connect with their customers on the same platform they use for personal communication. This familiarity fosters trust and encourages open dialogue, leading to stronger relationships and increased customer satisfaction.

Payment requests. Order notifications. Shipping updates. Most of these messages are often sent via either SMS or email. But the open rates aren’t always as good.

The average open rate is 22% On the other hand, popular messaging apps like WhatsApp have an average open rate of 90%

That’s why many businesses are now sending WhatsApp Business notifications instead.

It’s easy to set up and guarantees amazing open rates. What’s not to like, right?

In this blog, you’ll find answers to the following questions:

  • What is a WhatsApp Business notification?
  • What are some examples of WhatsApp Business notifications?
  • What are the requirements to send them?
  • How do you get set up?

5 examples of WhatsApp Business push notifications

Before I explain how to get started, let’s get into some examples.

1. Reservation update

Brands can send reservation notifications to their customers including all the booking details.

“Hi [name],

Thank you for booking your stay at Hotel Radisson, London, for Wed, 18 Jan 2023, with MakeMyTrip. We are looking forward to welcoming you.

To manage your booking, visit the following link: [link].”

2. Appointment Update

WhatsApp Business push notifications are great for sending appointment updates, meeting confirmations, reminders, and other related messages.

“Hi [name],

We would like to inform you that your appointment with the orthodontist has been scheduled for 8th January at 11:30 am. Please let us know 24 hours in advance if you cannot make it to the appointment.”

3. Shipping Update

You can update your customers with information regarding their orders through Whatsapp Business too. Below is an example of a shipping update for a cosmetic order.

“Awesome news, [name],

Make space because your order has been shipped from our warehouse. It will reach your doorstep within two working days. 

To track your order, please visit this link: [link].”

4. Account Update

You can send notifications to customers when there have been changes in the account settings and account details. This ensures that the customer can take quick action if there’s something fishy about the account changes.

“Hi [name]. We have updated your account with a new password. If this was not you, reach out to us quickly.”

5. Payment Update

You can also send payment updates to your customers through these notifications. You can use it to remind customers about unpaid invoices, missed payments, etc.

“Hi [name]! Your payment of [Amount] for [Product] has been completed. Thank you for shopping with us. Your order will reach you within seven business days.”

Requirements to send WhatsApp Business notifications

You can send WhatsApp Business notifications to your customers with two different solutions: the WhatsApp Business App and the WhatsApp Business API.

Requirements to send WhatsApp Business notifications via the WhatsApp Business app

WhatsApp lets businesses send push notifications only with a broadcast message. To send it, you’ll need the WhatsApp Business app which has been specifically designed for individual entrepreneurs and small businesses. Naturally, for larger enterprises, it poses several limitations.

  1. You can only send a broadcast message to people who saved your number in their phone, which is rare since people don’t usually save the contact numbers of businesses.
  2. You can send it to a maximum of 256 people at a time. This is OK for small businesses, but mid to large-sized companies will find this problematic.
  3. The Whatsapp Business app is limited to five devices. You can install it only on one smartphone and not more than four other devices. These devices must be linked to the same number.
  4. The app is not completely GDPR compliant. It can read the phone numbers of all the stored contacts which poses serious security issues.

Requirements to send WhatsApp Business notifications through WhatsApp Business API

Since the above limitations make it difficult for medium to large-size businesses to use the WhatsApp Business app, they can use the WhatsApp API instead.

The WhatsApp Business API doesn’t have an interface, unlike the business app. So to use it, you’ll need a professional customer engagement platform.

The WhatsApp Business API not only overcomes the limitations of the WhatsApp Business app but also offers more professional features. This means that now you can:

  1. Automatically send notifications to up to 800 recipients a day. However, don’t forget that WhatsApp holds the right to increase or decrease the limit and pricing accordingly.
  2. Be ensured that you are completely GDPR compliant. Don’t forget to ensure that the business solution you choose is also GDPR compliant. Trengo lives up to that standard.
  3. Reach customers who haven’t saved your contact number. This doesn’t mean that you can spam the inboxes of customers who haven’t opted-in for the business notifications.

Now that you know the requirements to send Whatsapp Business notifications, let’s understand how to send them.

Two ways to send WhatsApp Business notifications

There are two ways of sending Whatsapp Business notifications. They are:

  1. Manual push notifications via WhatsApp Business template messages
  2. Automated push notifications via broadcasting

Manual WhatsApp push notifications (via a WhatsApp Business template message)

You can only initiate a conversation with your customer if they send you a message first (called a user-initiated conversation) or by sending them a WhatsApp Business message template.

This is because WhatsApp doesn’t want businesses to spam its users. Hence you’re not allowed to use a generic message to converse with customers.

Apart from initiating a conversation with the end user, you can use a message template in situations where you fail to reply to a user-initiated message within 24 hours.

A message template needs to be approved by Meta. It can have a maximum of 4096 characters, including text, emoji, and structured variables.

Automated WhatsApp push notifications via broadcasting

The broadcast feature lets businesses send a WhatsApp push notification to multiple contacts at the same time. While there is no limit on the number of broadcast lists you can create, you can only add a maximum of 256 contacts on each list. Moreover, as mentioned before, your customers must have your contact number saved on their phones.

However, you can overcome this limitation by using a Whatsapp Business API along with a messaging software solution. It lets users:

  • Automate replies to incoming messages with quick replies, auto-replies, and chatbots.
  • Add multiple users to manage incoming WhatsApp messages.
  • Send messages to 800 people every day.

Start sending WhatsApp Business notifications today

WhatsApp Business notifications are among the most valuable features offered to business owners by Meta. It can help you increase customer engagement by  leveraging WhatsApp as a communication tool (remember the mind-boggling open rate of 90% we spoke about earlier?)

The best part about it is that it enables you to not only send order status updates but also send newsletters, promotional offers, back-in-stock alerts, and more. Coupled with the capability to include rich media, it helps you create a positive brand experience.

So, if you still haven’t started using WhatsApp Business API to interact with your customers, now is the time to do so.



what are WhatsApp Business API notifications?

These are automated messages sent to customers to inform them about their orders or new updates. These messages are usually sent on a large scale.

Do businesses need user consent to send notifications via WhatsApp Business API?

Yes. The user needs to confirm the opt-in button to let businesses send notifications. These are sent to the user chat area in their WhatsApp account.

Are there any restrictions on sending notifications via WhatsApp Business API?

Yes. Businesses need to follow WhatsApp Business API policies before sending notifications. Businesses cannot violate WhatsApp’s policies. They also need to take care of the quantities of messages sent. It must not be considered as spam.

How can businesses check if their notifications via WhatsApp Business API are effective?

Businesses can check by measuring their delivery rates, read rates and engagement rates. These insights can be very helpful in making better customer needs.

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